Was expanding your clientele on your list of goals for 2023? Here are 10 tried-and-true suggestions to assist you in gaining more clients.
1. Provide Exclusive Deals and Discounts to Recent Clients
Today’s consumers are often searching for good bargains and value. Offer introductory discounts, deals like buy two, get one free or free gift wrapping for the first three transactions to entice customers to your store. Deals like these can draw in new clients who are considering doing business with you but require a push to alter their purchasing patterns. Then keep tabs on their purchases and the promotions they took advantage of so you may more effectively target them in the future with messaging that will win their loyalty.
2. Request Feedback
Once you have a customer’s loyalty, you should use it to your advantage by eliciting their feedback. One of the most effective ways to get new consumers is by leveraging your relationships with existing clients. However, you can’t just sit back and wait for people to invite their friends, family, and coworkers to your place of business. Instead, take charge and develop a systemized strategy to assertively request recommendations from your happy consumers.
Include actions that encourage referrals in your sales process. Make sure clients are satisfied with their purchases by sending follow-up emails and then ask for referrals in a subsequent email. If the sale price justifies it, think about offering rewards to customers who do recommend your services or products.
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3. Contact Former Clients
Recheck your contact list of old clients and reach out to those who haven’t bought from you in a while. Choose clients you haven’t visited in six months and establish a regular timetable to accomplish this (say, every three months). Send them a “We miss you” message and an incentive to return by phone, text, email, or direct mail, along with a deal or promotion.
4. Join Networks and Business Associations
Meeting new people and sharing who you are and what you do with them is the best approach to increasing brand awareness. Become a member of your trade association, your neighbourhood chamber of commerce, and networking groups. Even attending PTA meetings might be a fantastic networking opportunity if you run a small local business.
Instead of asking yourself, “What’s in it for me?” when you network, ask, “How can I help you?”
5. Update Your Website on a Regular Basis
Consumers and B2B purchasers mostly use online searches to discover new businesses. This means that in order for people to find you, your website needs to work really hard. Make sure your site is mobile-friendly as you review your search engine marketing and search engine optimization strategies.
Your website’s design itself matters. Too many graphics can make your website load slowly, turning off visitors. Hire a website design business and/or SEO specialist if you don’t have the necessary in-house experience.
6. Join Forces with Like-Minded Companies
A clever strategy to gain new consumers without spending a fortune is to collaborate with companies who serve similar clientele but aren’t directly competitors, and then plan how to promote one another’s clientele to drive new revenue. For instance, partnering with a company that offers maternity wear would be fantastic if you sell baby gear.
7. Showcase Your Knowledge
You can build curiosity and even buzz by exhibiting your industry knowledge, which can help you draw in new clients and increase business from your current clientele. Making a positive impression on potential new clients and consumers can be accomplished in a number of ways, including volunteering to appear on industry panels, presenting a webinar or workshop, speaking at industry events or to groups your target customers belong to, or holding educational sessions. Owners of B2B businesses benefit the most from this strategy.
8. Make Use of Online Review and Rating Websites
Before doing business with a brand-new company, consumers in both the B2B and B2C industries regularly consult internet ratings and review sites. Therefore, be sure to keep an eye on those websites and address any complaints. Link to positive reviews on your website to capitalize on them. Display signage encouraging customers to share their opinions in your business’s store, workplace, restaurant, or another venue. New clients are more likely to give your business a try if they see others praising it since social proof is so persuasive.
9. Take Part in Neighbourhood Events
Most people prefer to support independent, local companies, according to surveys. By taking part in charitable activities and organizations, you can enhance your reputation in your neighbourhood. Sponsor a neighbourhood 5K, set up a holiday “gifts for kids” drive, or donate equipment to a local Little League team. All of this improves your reputation and draws in more clients.
10. Bring a Companion
Similar to referrals but requiring customer involvement. To encourage your devoted clients to refer their friends and colleagues to your business, offer “bring a friend” discounts. To draw in more customers, a restaurant might, for instance, run a “buy one item, get the second for free” promotion.
Consider this a basic list of tactics. Add your own thoughts. The idea is to start now so that you are already selling to a larger consumer base by the end of the year.
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