Any website designer will tell you that the fonts you choose on your website are just as crucial as the design itself.
Given that all but 5% of the internet is written language, the subject of type cannot be overlooked while developing a new website.
What is the difference between typeface and font?
The vocabulary we use when discussing text might be confusing for those who aren’t designing specialists.
Many people believe that typeface and font are synonymous words. Let’s dispel this myth by determining the distinction between the two.
A font is a collection of characters, numerals, and letters with the same design. Typefaces include, for example, Times New Roman, Arial, and Comic Sans. (In fact, Comic Sans is often regarded as the world’s most despised font.)
On the other hand, a font is a distinct typeface with a fixed width, size, and weight. Comic Sans, for example, is a typeface, but 12pt Comic Sans Bold is a font.
Typography is an umbrella term for the art of written words. Typography is comprised of aspects other than typeface and fonts. Line length, leading (the lines on which letters “sit”), kerning (the white space between letters/characters), and tracking are examples of these (uniform spacing of characters).
We understand how tempting it is to add the numerous fonts your website builder provides. However, it is important to note that your design decisions may and will influence your booking figures.
Best practices for typography on your vacation rental website
You didn’t think we’d inform you that using the incorrect font can lose your reservations and then offer you no advice on how to improve, did you?
Continue reading to learn our top seven suggestions for selecting the best fonts for your vacation rental website.
1. It’s OK to blend serif and sans serif fonts.
Typefaces are divided into two categories: serif and sans serif.
Serif fonts, such as Times New Roman and Georgia, contain ornamental strokes that extend from letters and characters. Classic serif fonts, being some of the oldest available, elicit thoughts of refinement, formality, and confidence.
On the other hand, Sans serif fonts do not have strokes on their letters. Helvetica and Verdana are two popular sans serif fonts. These more contemporary fonts often evoke thoughts of friendliness, cleanliness, and simplicity.
Many designers combine serif and sans serif fonts with adding variety to their websites. Remember to keep your website consistent and coherent if you do this. You could use a serif for the headers and a sans serif for the body text – experiment with various combinations until you find the one that looks best.
2. Use no more than 2-3 fonts on your website.
The first thing your visitors (and prospective guests) will notice is the look of your website. You don’t want to frighten people with an overpowering combination of font types that results in a sloppy, unprofessional look.
The crucial thing to remember is that the two or three fonts you choose should complement one another rather than clash throughout your site.
Furthermore, you must keep to the fonts you have chosen. Continue to utilize the same two or three fonts in any additional materials you create, such as printed fliers or goods, website banners, etc.
3. Check that your fonts perform nicely in various sizes.
Because a rising number of visitors are using their mobile devices to explore and book trips, your website must satisfy their requirements. The fonts you choose should operate equally as well on a tiny screen as on a big one, so choose styles that are readable and usable at any size.
4. Avoid using all capital letters.
While the capital-lettered text is fine in certain cases, you should avoid forcing visitors to read extended lengths of capitalized text if you want them to read your material.
Furthermore, capitalized language online is sometimes connected with yelling, rage, and impatience – feelings you do not want to convey when attempting to convert visitors!
5. However, keep the sizes big – it’s easier on the eyes.
Marketing Land reports a 30% increase in bounce rate and time on site after increasing font size, while Click Laboratory reports a massive 133% increase in form conversion rate after raising font size from 10pt to 13pt.
Consider the average age of your website’s visitors and guests. Reading requires twice as much effort for 40-year-olds as it does for 20-year-olds, and reading is four times more difficult for those over 60.
6. Maintain a decent color contrast ratio
Another typical web design blunder is viewing identical color schemes for text and background as “harmonious.” When it comes to usability, the more language stands out on the page, the simpler and faster your prospective visitors will be able to read it and discover the information they need.
The large text should preferably have a contrast ratio of at least 3:1 when contrasted to the backdrop. You may evaluate the ratio of your color selections using free tools.
Take the worry about designing your website by using a vacation rental website builder. Lodgable offers a great builder that makes it simple and beautiful.