How does a Consultant Differs From a Freelancer in Marketing?

If you are thinking about a marketing consultant, you might wonder if they are related to freelance marketing. Many people ask this question, and it’s essential to know they are not. While they might help you develop your marketing strategy, they do not work for you. Here’s why.

Working for free

As a marketing consultant, you may be asked to handle various tasks, from email marketing to social media management to customer engagement through social media. You can work with multiple clients of varying sizes.

However, you may need to develop specific skills to succeed if you are a freelance consultant.

A well-rounded marketing industry knowledge will help answer your clients’ questions.

Building your clientele is one of the more important tasks you will need to perform as a marketing consultant. This means you will need to pique their interest with an offer whose specifics will vary depending on the client’s goals.

Choosing a niche

Choosing a niche for your marketing consulting is a critical strategy if you’re running a marketing consultancy. It will help you gain high-quality leads. And it will allow you to focus on your core competencies.

A well-defined niche can also expand your audience, making it easier to attract new clients. Niche marketing can help your business stand out from the crowd. Your services can resonate with your ideal client.

 Plus, you’ll be able to provide specific strategies that will lead to better results. Choosing a niche can be tricky.

Some agencies find that they have a hard time determining which niche they should focus on. Fortunately, there are ways to identify a profitable digital marketing niche.

Usually, the niche is not that relevant for a freelancer that is a specialist in a specific marketing area.

Creating a website

Creating a website requires time, effort, and creativity. A professional site will help you to legitimize your brand and establish credibility. It can also help you attract new clients.

For a freelancer, it’s much better to work on freelance platforms such as Upwork. However, for a consultant, it’s mandatory to have a website.

To start, you should know what you want to accomplish. You may want to develop a newsletter, sell products, or create a readership. Then, plan your design and content.

Hiring a professional designer is one of the best investments you can make in your freelance business. Your designer will create a visually appealing site that aligns with your brand.

For example, if you work as a photographer, you may want a grid-like layout with repeatable templates. If you’re a freelance marketer, you should use a color scheme that matches your branding.

Finding Clients

As a consultant, you may have more challenges finding clients than a freelancer. A freelancer can apply for jobs, while a marketing consultant has to pitch their projects to companies. Usually, they use what we call cold pitch.

A cold pitch is an email or series of emails you send to prospects. The goal is to engage them and to get them to take some form of action. This could be an appointment, a purchase, or even a phone call.

Cold pitching is a great way to build business connections. If done correctly, it can also be a good source of referrals.

For example, when a client hires you for a piece of work, they can refer you for future work. As a result, you’ll be able to get more jobs than you might have otherwise. Cold pitching can be intimidating. That’s why you should make sure you do it right.


In conclusion, it is essential to understand that a marketing consultant and freelance marketing are distinct entities.

A consultant provides an external and objective perspective for strategic planning, while a freelancer provides creative services on a project-by-project basis.

Consulting requires more experience and training than freelancing. Therefore, it is essential to ensure that you choose the right professional for your needs when looking for assistance with your marketing objectives.

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