Whether you are a small business or a huge enterprise, if you are not engaging your customers, you will disappear and be crushed by your competitors in no time. Acquiring customers is one thing but retaining them is the crucial part. And one way of retaining your existing customers is through customer engagement.
Since a business is all about sales and revenue, where do the sales come from? Customers, of course! But one-time sales from a customer will lead you nowhere. Your repair business has a targeted audience and a saturated market. So as a repair store owner, your repair store can be popular in your local area or different surroundings at maximum. And also, remember that you are not the only repair shop owner in your area. In these cases targeting new customers for one-time purchases can damage your repair business.
It won’t work long, my dear! Not even if you have the best services and technology like repair store pos software.
So customer engagement is your way to success in customer retention and running a successful repair business.
Let’s dive into some methods of enhancing customer engagement for your repair store.
Reward Your Customers
What do you say to the shopkeeper whose shop you visit for the first time? I learned this from my mom, and you must have too. “We are first-timers in your shop; give us a newbie discount so that we keep coming back to your shop.”
The same is the technique that you can use. Give a 10% discount on your customer’s first repair or purchase. You can also provide reward points or store credits. So instead of going to another repair store, he will return to you.
So encourage your customers to buy from you more by giving them rewards. You can store this record in your repair store pos software.
After that, add your customers to a loyalty program where they get loyalty points on every purchase. In addition, you can send them gift cards or your new product samples as a token of appreciation for their loyalty. This will enhance customer engagement and trust in your repair business.
Moreover, do a giveaway now and then to praise them for being valued members.
Value Their Feedback
Feedback is essential for any business. The whole business revolves around customers’ input and what they want. Sometimes most sincere customers are the ones who take the pain to write to you and give you suggestions. It is mainly in the form of a complaint. For instance, customers tell you they had trouble checking out in the customer-facing display point of sale software and that you should upgrade the system. This can help you identify problems in your system that were not on your notice. So, repair businesses should take it constructively and thank these customers for taking the pain of writing to you.
There are many ways to value their feedback, such as sending them gift cards, providing them with loyalty points, etc. Apart from all that, the customers will know their feedback holds importance if you acknowledge it or write it back to them. These are vital to communication, resulting in effective customer engagement.
In addition, you can have a suggestion form in the checkout process of your cell phone repair shop software for the customers to leave their thoughts on the repair job.
Interact with Them on Social Media
Nowadays, social media is the biggest and most popular engagement tool, as everyone uses it to socialize. Also, access to information is a few clicks and scrolls away.
You can also hold poles on your social media pages, asking them about their favorite choice. For example, “which repair store pos software do you think is best for repair business?” and give them options. Customers will abruptly show interest, as how much complicated is clicking an option? This will provide you with information and engage customers that you value their suggestions.
Furthermore, you can have a private group where you post your special offers exclusively for your customers. This will increase their interest and will engage more in your business. Or you can hold a winning contest giving exclusive accessories to those who like, share and recommend your repair business to others. Finally, you can give a 10% discount to the customer who brings another to your shop. This is a tried and tested engagement strategy and brings new customers.
“We Miss You” Tactic
Emails are also a popular source of business communication and a powerful engagement tool. But you might think that the last line is absurd because it’s less likely for a customer to open an email. So, I have an excellent strategy for you email marketers!
Simple create creative email emails. The subject line must pierce through the customers’ hearts, and they bow down to their resistance of not opening an email. One of the popular strategies is “We Miss You.” Create a sense of curiosity for your customers by writing title as “We Miss You, You’ve Gone for Too Long” or “You Have Been Away for Too Long, Here Is Your Discount. Customers will open it, be sure to read the full-length email, and may email you for further details. With these lucrative emails, you can engage them for a long time and convey the message you want by directly sliding them into their inbox.
No engagement strategy goes wrong. It always gives you information on whether or not the customer has responded to your engagement techniques. By measuring the data, you can use the one that fits your repair shop business and keep your customers engaged.