Press releases are integral to managing brand reputation and getting brand exposure through content marketing. This is why press releases and their distribution are called a form of earned media as it allows businesses to have a voice in the market.
How can press release distributors help the companies?
Press releases are powerful tools; if you work with experts, they can bring the brand to light to a wide range of potential customers. However, if you fail to choose the right distributor, you can easily waste the organization’s marketing budget, and the press release cannot deliver its maximum impact.
So, your primary target while choosing a press release distribution service should be to gain the maximum ROI.
To ensure that, here are some key features you should look for the next time:
- Media exposure and traction:
For any press release distribution company, gaining maximum media exposure for their clients should be the primary service. You will only get good coverage when many media sites feature your story. This depends on how the press release is optimized and the authoritativeness of the media sites.
- If you appear on reputed media sites with proper authority, it will add credibility to your press release and business.
- Another thing featuring on the proper media sites will give your press release relevance. When choosing the distributor, ensure it is distributing your press release to relevant media sites.
- People engage with businesses they trust or are more interested in the news when it comes from a trusted media outlet. So make sure your press release will be syndicated to media sites people trust.
All these factors will impact how well the press releases appear on search engines and how people view the business. Media can change people’s perceptions for better and for worse. So make sure your choice of press release distribution company checks all the points, and their syndication system is of top quality.
- Option for expert writing:
The success of your press release campaign starts with the quality of your press release. Your writing should have the right angel that will engage the readers. It should also be creative enough to create a buzz out of a typical story. But not everyone is a great writer, so not every organization can produce quality content that will impact the readers. In this case, while choosing a company that does press release distributions, you should consider one with a team of expert writers. They will be able to craft you an optimized, edgy, and creative press release so you can use it if you cannot create one yourself.
- Reliable customer support:
Press releases are used as a marketing tool and used in marketing campaigns. So when you publish a press release through a distributor, you might need to make a few changes in the writing. You would also need analytics on how the press release is performing. This is why getting reliable and trustable customer support that will be on 24/7 is a thing of consideration when you are choosing a distributor company.
- Optimization: addition of multiple media:
Lastly, multiple media should be available when choosing a distribution company. Pictures can grab people’s attention quickly as the human brain dedicates a significant portion to visual representation. So you can make your press release even more effective if you add a picture, but most companies charge a lot to add one or more images. So make sure you choose one that lets you add photos and other media formats to the content.
Consider these points if you want an effective and impact distribution for your press release.