Rack Room Shoes is an American footwear retailer with headquarters in Charlotte, North Carolina. It operates over 500 retail locations in 36 states under the Off Broadway Shoe Warehouse brand. Its mission is to provide shoes and accessories for the whole family.
Off Broadway Shoe Warehouse
Rack Room Shoes, a family footwear retailer, recently merged with Off Broadway Shoe Warehouse. Both companies are now part of the DSW family of retail companies. Since their merger, the two companies have combined their operations in one location, in Orlando. While the brands are one, they have maintained their brand identities. For this reason, the merged operation is still offering the same selection, service, and prices as Off Broadway.
The two companies plan to merge in 2021. The combination will allow customers to earn points on one program and shop for merchandise through a single ecommerce site. They will also have the convenience of returning merchandise to either location. In addition to combining their retail stores, Rack Room Shoes also plans to launch an athletic shop in 2016. This store will focus on a more athletic offering. The combined company is also expanding its philanthropic arm.
Off Broadway Shoe Warehouse aims to help people get the best deal on shoes. The company supports various charities, including Word and Deed. In addition to shoes, it helps people in Greece and India with medical care. It also focuses on the “art of the hunt,” allowing customers to find unique pairs of shoes for a fraction of the cost. Off Broadway Shoe Warehouse also offers “pre-order” sales.
Lardie operates under German-based ownership of The Deichmann Group. The Deichmann Group is the largest privately owned footwear retailer in the world, with 3,600 locations worldwide. In addition to opening new Off Broadway Shoe Warehouse and Rack Room stores in the next few years, the company has mentioned plans to expand its visibility through acquisitions. This could be an excellent opportunity for investors to purchase shares in the company. The company is looking to grow at a rapid pace and is taking proactive steps to achieve its vision of a “high-quality” retail environment.
The company offers a wide variety of footwear for men, women, and children. Rack Room Shoes also sells accessories, shoe care products, socks, and even baby items. It also operates private label brands such as Bjorndal, Bluefin, Cupcake Couture, Restoration, Pesaro, and West Harris. There are over 500 locations in 36 states, which makes it a great place for people to buy shoes and accessories.
With the help of Salesforce’s Marketing Cloud, Off Broadway Shoe Warehouse and Rack Room Shoes have doubled their revenues in just three years. Rack Room Shoes is owned by Germany’s Deichmann Group, which is the largest shoe company in the world. They achieved a seven-fold increase in annual revenue by combining their data and people into one CRM platform. This integration of data and personnel will lead to higher sales and customer engagement, and help them grow their business.
In addition to creating jobs, Rack Room Shoes has expanded into a new location. The expansion has created significant economic benefits for North Carolina. Instead of focusing on refurbishing older parts of the building, Rack Room Shoes streamlined its departments, reorganized employees, and redesigned the facility to accommodate growth. The company is also planning a new headquarters to accommodate its expansion. There are about 87 new jobs expected to be created by the end of 2017. The average pay is $70,000.
In addition to its redesigned stores, Off Broadway Shoe Warehouse also created a new charitable foundation called Rack Room Gives. Through these efforts, the company has donated more than 400,000 pairs of new shoes to children in need. Its fundraising activities also benefit local schools and have helped the nonprofit organization Shoes That Fit provide more than 126,000 pairs of new shoes to children. For its part, the organization is committed to supporting a community in need and has created many programs to support local school fundraising efforts.
In 1922, Phil Levinson founded the company, which began as a single shoe store in Salisbury, North Carolina. Over time, the company expanded into many locations, and in the 1950s, he began to acquire new locations. In the late 1980s, the company was bought by German-based Deichmann Schuhe, and it is now one of Europe’s biggest shoe retailers. The company is celebrating its 100th anniversary in 2022.