Traditional systems fail to deliver the desired results in today’s business landscape, where each business is engaged in a throat-cutting competition. As such, companies need to implement modern and efficient systems.
If businesses can unify customer relationship management (CRM) and enterprise resource planning (ERP) capabilities, they can raise their productivity and efficiency levels.
Microsoft Dynamics 365 is a popular software to help businesses to combine ERP and CRM into a single system.
The software is a cloud-based CRM and ERP solution that provides tools to streamline business communication. With its rich features and functionality, businesses can meet the growing needs of their sales, marketing and customer service teams.
This article will discuss how the Microsoft Dynamics 365 implementation can help businesses increase their productivity and efficiency.
Microsoft Dynamics 365 bears the flexibility of running in the cloud or a hybrid cloud environment. The software is convenient to deploy and manage. You can use the software according to your needs, as per your budget and infrastructure.
The software is ideal for businesses with a BYOD policy due to its cloud feature, which enables employees to quickly access the Dynamics 365 apps from Outlook, a web browser or a mobile device.
Integration With Microsoft Products
Another benefit of Dynamics 365 is the effortless integration with other Microsoft products, including the entire Office 365 suite.
Due to the integration features, businesses can move from Dynamics 365 to Outlook for communication, to Power BI for data analytics or to SharePoint for documentation.
As the software allows moving from app to app, your employees will get the privilege of spending less time transferring data between applications. As such, the productivity of your business will improve.
Reduction in Sales Cycle
The web applications generates valuable customer data, which is helpful to your sales teams to get insights into the tastes and preferences of your target customers. And, the teams can use the software while working in the office or field.
Therefore, your sales team will be able to respond quickly and deliver information to your potential customers without making them wait.
Moreover, the software lets businesses get a complete picture of each prospect’s journey. So, businesses can formulate more effective marketing strategies.
Microsoft Dynamics 365 has a broad array of modules and tools to allow you to automate tasks across sales, marketing, customer service, field service and project service departments.
However, there is no need to worry if the pre-built tools do not fit exactly your needs. The software allows you to modify workflows to suit your needs. In addition, you can try the customization tools to define additional fields to cater to your needs.
There are more on the offer. The software has a flexible architecture and deployment options to configure the platform to suit your budget, team size and KPIs.
Customer Service Improvement
One of the notable attributes of Microsoft Dynamics 365 is its capability to collect massive amounts of customer data.
How the software collects the data is also remarkable. For example, dynamics 365 analyzes the websites consumers visit, how they interact with brands, the part of communities they belong to, etc.
The software also has a BI tool to identify customer sentiments, buying patterns and brand loyalty. And the data is critical to the sales process.
With the information, customer service reps can interact with each customer differently, understanding their tastes and preferences.
When your sales reps have enough data, they can connect with your potential customers on a human level. And that will help them to recommend personalized solutions to your potential customers.
But, you should upgrade the software periodically. Remember, Microsoft Dynamics 365 upgrade is essential to reap the full benefits of the software.
Therefore, you should implement Microsoft Dynamics365 for your business. It will help you to increase your productivity and efficiency. So, you can sustain the stiff business competition to outdo your competitors.