Currently, digital marketing stands out as one of the most effective ways to reach and engage customers and clients. Almost every other real estate agent uses social media platforms, such as Facebook, Instagram, and Twitter, to cultivate their digital presence.
Everyone wants a lead generation strategy anchored on a solid online foundation. But what about real estate postcards? Are these cards still relevant in a world increasingly driven by technology? The answer is a resounding yes.
Marketing real estate using postcards is still an effective marketing tool, primarily used alongside other digital marketing initiatives. Here’s a closer look at postcards how you can use them to your advantage.
What Makes Postcards for Real Estate Marketing So Effective?
You might perceive that you’re being left behind when you see everyone talking about their latest digital marketing efforts. You wonder how real estate mailers can even compare to the sophisticated online tools that agents have at their disposal today. However, you’ll be surprised to know that direct mail, including real estate postcards, is still quite effective in the following ways.
1. They Provide the Necessary Information About a Certain Neighborhood
As a real estate agent, one of your key marketing strategies should be to focus on a particular geographic area. By narrowing down your target market, you’ll be able to provide potential clients with the necessary data about the estate they might be interested in.
For instance, if you want to market to people thinking about moving into a specific area, you can use postcards to provide information about the schools, crime rates, and other essential factors they should consider.
2. Showcase Your Expertise and Experience in One Mailer
A single postcard is enough to show potential clients what you can offer as a real estate agent. You can feature one of your listings on the front, along with a blurb about why it’s an ideal property for anyone looking for a property in that location.
You don’t need to have hundreds of social media blogs trying to explain your services or post too many photos that will only clutter up your page. In a postcard for real estate, keep it short and sweet.
3. Being Different in the Market is Good
Everyone seems focused on digital marketing as the only way to generate real estate leads. This means that there’s a good chance that your competitors are not using postcards as part of their marketing strategy. So, by incorporating real estate postcards into your marketing mix, you’ll be able to make a good impression and stand unique from the rest.
4. Generate Leads Quickly and Easily
As a real estate agent, your ultimate goal is to generate leads you can convert into clients. Postcards offer a quick and easy way to do this. You can include a call-to-action, such as an offer for a free home evaluation, on your postcard. This will encourage potential clients to get in touch with you so that you can start working on finding them their dream home.
5. Get the Word Out About Your Business
If you’re starting as a real estate agent, postcards can help you get your name out there. You can use them to introduce yourself and your business to potential clients in your target market. Include information about your experience, education, and any other relevant details that will help you attract clients.
Tips for a Successful Real Estate Postcard Marketing Campaign
Despite the fact that postcards are less common, they are still an effective marketing tool that you can use to reach your target market.
Use Professional Postcard Templates
You don’t have to be a graphic artist to create an attractive postcard. There are plenty of professional templates that you can use, such as those from Canva or Vista print. Just enter your information into the template, and voila – you have a beautiful and eye-catching postcard ready to send.
Mail Them Consistently
In real estate marketing, consistency is critical. You must ensure that you’re mailing out your postcards regularly, once a month or every few weeks. This way, your potential clients will always have you top of mind, and they’ll be more likely to call you when they’re ready to buy or sell a property.
Schedule some time each month to work on your postcard campaign, so it doesn’t fall by the wayside.
Use High-Quality Images
Use high-quality images to add some life to your real estate mailers. This is especially important if you’re featuring a particular listing on the front of your postcard. People are visual creatures, and they’ll be more likely to remember your postcards if they contain attractive photos.
Include a Strong Call-to-Action
Your postcards should always include a call-to-action (CTA), so your potential clients know what you want them to do next. For instance, you might consist of a CTA such as “Call me for a free consultation” or “Visit my website to learn more.” Make sure your CTA is clear and concise, so there’s no confusion about what you want your potential clients to do.
Personalize Your Postcards
A generic postcard is not going to make a good impression. You need to personalize your postcards, so they’re addressed to your potential clients by name. You can also include a photo of yourself on the card so they can put a face to the name.
Final Thoughts
The use of digital marketing strategies in real estate marketing is on the rise. There’s a proactive shift from traditional print marketing to digital methods such as email and social media campaigns. Digital marketing approaches are not only more efficient, but they’re also more targeted and cost-effective.
However, this doesn’t mean you should abandon tried-and-true marketing methods – like direct mail postcards. While some real estate agents may write off direct mail as old-fashioned, the fact is that it can still be an effective marketing tool.
As you focus on adopting digital marketing strategies, it’s important to remember the importance of postcard marketing in real estate.
